Social Media - Consultancy

Twenty years specialising in membership and hospitality marketing has left me well placed to help people and companies capitalise on the phenomenon that is Social Media.

Marketing is changing profoundly. Consumers no longer fall for over embellishment and are ignoring traditional broadcast marketing techniques. Social Media harnesses the power of endorsements and allows you to create the right platforms to let your customers and clients do the hard selling on your behalf.

Often in Social Media people dive in, putting the cart (activity) before the horse (strategy) – setting up Twitter accounts and Facebook pages here and there without really thinking about why. I work with companies to create a realistic and achievable online strategy with measurable goals.

Although I specialise in hospitality, spas and membership, over the last few years I have advised clients in sectors as diverse as advertising, financial services, e-commerce, real estate, accountancy, PR, law, the public sector and travel.